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Gift Cards

A mega-trend from the USA is also taking hold here. Gift cards are becoming  a modern, multifaceted instrument for retaining customers and have many advantages compared to the classic gift voucher.

The higher flexibility allows, e.g. recurring purchases to be processed with the card, i.e. redeeming the given amount in partial amounts. This also means that the company is present in a customer's wallet for longer. The customer can eventopup the card repeatedly, like a debit card, and use it for payment.

We offer gift card concepts in flexible, diverse forms. The most basic form is the replacement of the gift voucher with a reloadable card with a payment function.  The person who has received the gift can then use services in the respective companies and the relevant amount is deducted from  the card.  The cards are usually redeemable in any of the company branches.

Network Gift Cards

Several companies issue a gift card jointly. The various brands are also visually displayed on the card. The card can be used with all participants and redeemed in partial amounts with various retailers.

For the participating companies, a crucial sales advantage can develop, if third-party sales outlets are used, which actively market the card professionally. Through the presence of the brands on the cards, this also results in brand reinforcement.

Network gift cards can also be issued with a common brand by shopping centres. Here, the central sales outlet is the centre operator and the acceptance points are the individual shops.

City Cards

We pursue a similar approach to network cards with the issuing of city cards, such as the Bern City Gift Card www.berncity.ch
The focus of this is on strengthening the retail and SME sector in the city centre. The participant structure is different for this, as service providers, such as restaurants, hairdressers or workshops can expect a competitive advantage.

A plus point, particularly for smaller companies, is that not every card also needs to sell, so that participation in the concept is structured in a financially attractive manner.

Shopping mall Gift Card

As the only service provider in Switzerland, we have succeeded in launching the Shopping Mall Gift Card on the market. This is a gift card that you can load up directly at the information stand and can be redeemed with any tenants in the shopping centre. The settlement and clearing is assumed by us, so that the centre management can concentrate on the promotion of the gift cards.

The gift card can repeatedly be reloaded and can also be converted into a bonus card with a payment function. It was successfully implemented in SihlCity in Zurich and in WestSide. Further national and international shopping malls are set to follow.